Target Audience
Our main audience is individuals who between the age of 14-60. Our audience is of lower middle class and above. People that will be accessing our website have access to a personal computer, phone, or tablet. Our audience come from any background of culture, race, or ethnicity. Our audience comes from any family situation or an amount of education.
Persona 1: John Doe
John is a white man in his mid 20's. He is single. He has an associates degree and works as a outdoors general laborer. He has a personal computer at home and a cell phone. John uses the website to know what gear to wear to work to protect himself correctly from the weather.
"Im just trying to see the weather so I'm not freezing at work all day."
Persona 2: Jane Doe
Jane is a white woman in her mid 30's. She is married and is a mother of 1 boy and 1 girl. She is a full time mom and does not have a job. She has a bachelors degree. She spends nearly all of her time at home with her kids. Jane uses the website to know the weather so she can take her kids out for walks and to the park. She also uses the website to know about her events so she can connect with other moms and stay connected with the community.
"I want to know the weather and be able to connect with other moms in the community."